About Getting Started. Due to many requests, I’m revisiting ‘getting started with marketing’. After the first three posts, several readers said: I don’t have any fans, I don’t have any followers, I’m not known in any reader-forums, how do I start? I breezed past some basics in the last post Part 3 by saying that your […]
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Marketing for You, the Indie Writer – Part 3
What are fans and how do I reach them? Let’s define fans as coming in these three flavors: 1) Rabid – Buys every book and begs for more; subscribes to your newsletter; shares all your Facebook posts; brags about your book in Goodreads forums 2) Core – Bought your most recent, but not your first; […]
Marketing for You, the Indie Writer – Part 2
In Part 1, I made a lot of promises about marketing and heard from several people with specific questions. I will cover many of them in greater detail in the coming posts. If you have a question, put it in the comments and I will give you a short answer, then I will cover it […]
Marketing for You, the Indie Writer – Part 1
Why do I shy away when people ask me for specific help marketing their books? After all, I am the guy who brags in forums and Facebook comments about having thirty years of sales and marketing background*, right? Because marketing is both harder and easier than people believe. It’s hard to get right. It’s easy […]
5 Marketing Tips That Might Surprise (and Relieve) You
Marketing for You, the Indie Author welcomes back Beth Jusino, Director of Book Marketing for The Editorial Department, who is also an editor, teacher, and former literary agent. Enjoy! Once a week I have a conversation with an author who says, “I know I’m supposed to market. But I hate self-promotion! I don’t want to have to ask people […]
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