During my 30 year career in tech sales and marketing, I never heard anyone say, “Let’s give away our product for free” and survive. Remember Star Office, the Microsoft Office-beater given away by Sun Microsystems? For thirty years, Microsoft has been selling Office and never once gave it away for free. So why do we, […]
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Working Strategies for Display Ads – Marketing for You, the Indie Writer, Part 9
Today we look at specific display ad strategies that produced great results for two indie authors. Awareness or display ads are often misunderstood by indies because they aren’t aimed at selling directly and don’t have a great ROI. But they can be highly effective. Use display ads to build interest, anticipation, or awareness for your product […]
Marketing for You, the Indie Writer – Part 8, Advertising
It’s time to discuss advertising as part of your marketing strategy. Traditionally, advertising came in three forms: direct response, awareness or saturation, and image ads. The rise of the Internet created new opportunities for marketing in conjunction with ads. Over the next three posts, I’ll look at these different advertising types, what to expect from […]
Marketing for You, the Indie Author – Part 6 Guest Nick Stephenson
Almost all marketing plans mention building an email list. When I wanted to cover this all-important topic in detail, I turned to wildly popular indie-author Nick Stephenson, author of the bestselling Leopold Blake thrillers, for advice. His methods are highly effective and easy to do. Enjoy! Tell us about your books, sales, & email enrollment […]
Marketing for You, the Indie Writer – Part 5: Guest Beth Jusino
Marketing for You continues this week with guest Beth Jusino. Despite my 30 years in sales and marketing, or perhaps because of it, I turned to Ms. Jusino for help launching my debut novel, The Geneva Decision. Her background as a literary agent and editor gave her insights that eluded me. Today, she is the […]
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