How many Tweets, Facebook Updates, Google+ entries, blog posts, spam emails have you gotten that say, “How to promote your ebook”? After 30 years in sales and marketing, and watching the independent publishing movement for two years, I can tell you that we’ve now come full circle. A year ago John Locke wrote “How I […]
Review: Killer Instinct
Killer Instinct – Author Zöe Sharp – ~99,000 words, $14.95 PB / $3.49 E I accidentally followed some author I’d never heard of simply because her tweets tended toward humor. After reading a few of her clever observations, I picked up Killer Instinct, her first book. Wow. What a great book. And don’t I feel […]
4 Steps to Google Mind Control
Google Uber Alles. They enter a product category with the intention of world domination. So why bring out the Nexus 7 when they know it can’t compete with the iPad? Simple: They want to control your mind. Why does Google even need an e-reader in their line up? What are their motivations for bringing it […]
5 Things the Big 6 Will Try
Why did News Corp decide to break into two companies? Because the path-to-market model has changed forever and new investments are needed. Does that mean publishers will disappear? No. Distributors like Ingram? No. Bookstores? No. Nothing will change in the current supply chain except—volume. So why is News Corp so worried about the future of […]
On Writing: Cash is Good v5.2 – Pricing?
Our goal as writers is to craft a story so interesting that strangers will pay money to hear it. In the first edition of this posting, I tried to show a model for working out the math for modern writers. That brought up a lot of questions from my readers. So I put together a […]