How many Tweets, Facebook Updates, Google+ entries, blog posts, spam emails have you gotten that say, “How to promote your ebook”? After 30 years in sales and marketing, and watching the independent publishing movement for two years, I can tell you that we’ve now come full circle. A year ago John Locke wrote “How I […]
Review: Killer Instinct
Killer Instinct – Author Zöe Sharp – ~99,000 words, $14.95 PB / $3.49 E I accidentally followed some author I’d never heard of simply because her tweets tended toward humor. After reading a few of her clever observations, I picked up Killer Instinct, her first book. Wow. What a great book. And don’t I feel […]
Review: Petroplague
Petroplague – Author Amy Rogers – 83,000~ words, $19.95 HC / $2.99 E I have a huge ego. To keep its luster, I keep it away from embarrassing situations. Naturally, I was a bit intimidated when I followed a stray link from Booktrib to the website of Havard grad, former Cal State Professor, Amy Rogers, […]
On Writing v5.1: Cash is Good – ROI
Our goal as writers is to craft a story so interesting that strangers will pay money to hear it. Let’s start with definitions: ROI stands for Return On Investment. The equation: Revenue minus Costs divided by Costs. In publishing, this is a very tricky number because books have a startup cost but very little operational […]
On Writing 5: Cash is Good
Our goal as writers is to craft a story so interesting that strangers will pay money to hear it. Gordon Gekko, you are no doubt too young to remember, was a movie villain who stood in front of a crowd of stockholders to announce, “Greed is good.” He then made a fairly rational case for […]