To visualize the industry a decade from now, let’s first look at the biggest agent of change: the reader. For all the gadgets introduced into the world, all the innovation that will take place in the next decade, all the great marketing campaigns, nothing will stick unless it appeals to the reader. What do readers […]
5 FREE Tips on Book Promotion
How many Tweets, Facebook Updates, Google+ entries, blog posts, spam emails have you gotten that say, “How to promote your ebook”? After 30 years in sales and marketing, and watching the independent publishing movement for two years, I can tell you that we’ve now come full circle. A year ago John Locke wrote “How I […]
Still Looking for a Great Heroine
My post for Heroines in Fiction produced several unexpected results. First surprise: the hands-down favorite was Charlie Fox, the martial-arts expert created by Zoe Sharp. I’d never heard of Charlie Fox until two weeks ago when I met her author on Twitter. I read the book and loved it, so I included her. Apparently, she has a lot of […]
Poll: Heroines in Fiction
Update: While this poll remains open (heck, why not?) I’ve posted a new one called “Design Your Own Heroine“. Take the poll! Be heard! How should a female lead act, look, think? Literary heroines are everywhere these days. From Anastasia Steele to Katniss Everdeen, books are filled with more multi-faceted, complex women than ever […]
5 Things the Big 6 Will Try
Why did News Corp decide to break into two companies? Because the path-to-market model has changed forever and new investments are needed. Does that mean publishers will disappear? No. Distributors like Ingram? No. Bookstores? No. Nothing will change in the current supply chain except—volume. So why is News Corp so worried about the future of […]