Our goal as writers is to craft a story so interesting that strangers will pay money to hear it. Let’s start with definitions: ROI stands for Return On Investment. The equation: Revenue minus Costs divided by Costs. In publishing, this is a very tricky number because books have a startup cost but very little operational […]
On Writing 5: Cash is Good
Our goal as writers is to craft a story so interesting that strangers will pay money to hear it. Gordon Gekko, you are no doubt too young to remember, was a movie villain who stood in front of a crowd of stockholders to announce, “Greed is good.” He then made a fairly rational case for […]
Whither the Big 6?
Fifteen years ago, the steps to becoming a published fiction author were clear: publish short stories, write a novel, brag about the shorts to an agent, the agent acts as an editor getting your manuscript publisher-ready. Then you let the agent drag the novel to all the major publishing houses in NYC. If a publisher […]
On Writing 3: Appreciating the Craft
Our goal as writers is to craft a story so interesting that strangers will pay money to hear it. Do you appreciate the craft of writing? Like professional footballers, writing celebrities make it look easy. James Patterson is one of the most deceptive writers of our era. You can read his books but you cannot […]
On Writing 2: Foundations
Our goal as writers is to craft a story so interesting that strangers will pay money to hear it. This post is about determining our writing foundation. What are our gifts and how can we abuse them for fun and profit? Capabilities. 16-August, 2009, I watched Usain Bolt run the 100 meter sprint faster than any […]
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