Today we look at specific display ad strategies that produced great results for two indie authors. Awareness or display ads are often misunderstood by indies because they aren’t aimed at selling directly and don’t have a great ROI. But they can be highly effective. Use display ads to build interest, anticipation, or awareness for your product […]

It’s time to discuss advertising as part of your marketing strategy. Traditionally, advertising came in three forms: direct response, awareness or saturation, and image ads. The rise of the Internet created new opportunities for marketing in conjunction with ads. Over the next three posts, I’ll look at these different advertising types, what to expect from […]

Marketing for You, the Indie Author welcomes back Beth Jusino, Director of Book Marketing for The Editorial Department, who is also an editor, teacher, and former literary agent. Enjoy! Once a week I have a conversation with an author who says, “I know I’m supposed to market. But I hate self-promotion! I don’t want to have to ask people […]

Almost all marketing plans mention building an email list. When I wanted to cover this all-important topic in detail, I turned to wildly popular indie-author Nick Stephenson, author of the bestselling Leopold Blake thrillers, for advice. His methods are highly effective and easy to do. Enjoy! Tell us about your books, sales, & email enrollment […]