Tag: Hachette
6 Things a Random Penguin Might Step In
A quick look at the business model can tell us the future of publishing as seen by the people who drive 25% of it today. Why are they doing this? The recent decision by Pearson (PSON.LN) and Bertelsmann to spin-off their traditional book publishing businesses, Penguin and Random House respectively, has less to do with [...]
Future Publishing: A Vision of 2022
To visualize the industry a decade from now, let’s first look at the biggest agent of change: the reader. For all the gadgets introduced into the world, all the innovation that will take place in the next decade, all the great marketing campaigns, nothing will stick unless it appeals to the reader. What do readers [...]
5 FREE Tips on Book Promotion
How many Tweets, Facebook Updates, Google+ entries, blog posts, spam emails have you gotten that say, “How to promote your ebook”? After 30 years in sales and marketing, and watching the independent publishing movement for two years, I can tell you that we’ve now come full circle. A year ago John Locke wrote “How I [...]
5 Things the Big 6 Will Try
Why did News Corp decide to break into two companies? Because the path-to-market model has changed forever and new investments are needed. Does that mean publishers will disappear? No. Distributors like Ingram? No. Bookstores? No. Nothing will change in the current supply chain except—volume. So why is News Corp so worried about the future of [...]
Whither the Big 6?
Fifteen years ago, the steps to becoming a published fiction author were clear: publish short stories, write a novel, brag about the shorts to an agent, the agent acts as an editor getting your manuscript publisher-ready. Then you let the agent drag the novel to all the major publishing houses in NYC. If a publisher [...]
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