Recent Articles

Working Strategies for Display Ads – Marketing for You, the Indie Writer, Part 9

Working Strategies for Display Ads – Marketing for You, the Indie Writer, Part 9

| June 24, 2014 | 8 Comments

Today we look at specific display ad strategies that produced great results for two indie authors. Awareness or display ads are often misunderstood by indies because they aren’t aimed at selling directly and don’t have a great ROI. But they can be highly effective. Use display ads to build interest, anticipation, or awareness for your product […]

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Marketing for You, the Indie Writer – Part 8, Advertising

Marketing for You, the Indie Writer – Part 8, Advertising

| June 16, 2014 | 9 Comments

It’s time to discuss advertising as part of your marketing strategy. Traditionally, advertising came in three forms: direct response, awareness or saturation, and image ads. The rise of the Internet created new opportunities for marketing in conjunction with ads. Over the next three posts, I’ll look at these different advertising types, what to expect from […]

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5 Marketing Tips That Might Surprise (and Relieve) You

5 Marketing Tips That Might Surprise (and Relieve) You

| June 9, 2014 | 0 Comments

Marketing for You, the Indie Author welcomes back Beth Jusino, Director of Book Marketing for The Editorial Department, who is also an editor, teacher, and former literary agent. Enjoy! Once a week I have a conversation with an author who says, “I know I’m supposed to market. But I hate self-promotion! I don’t want to have to ask people […]

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Marketing for You, the Indie Author – Part 6 Guest Nick Stephenson

Marketing for You, the Indie Author – Part 6 Guest Nick Stephenson

| June 2, 2014 | 8 Comments

Almost all marketing plans mention building an email list. When I wanted to cover this all-important topic in detail, I turned to wildly popular indie-author Nick Stephenson, author of the bestselling Leopold Blake thrillers, for advice. His methods are highly effective and easy to do. Enjoy! Tell us about your books, sales, & email enrollment […]

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Marketing for You, the Indie Writer – Part 5: Guest Beth Jusino

Marketing for You, the Indie Writer – Part 5: Guest Beth Jusino

| May 19, 2014 | 1 Comment

Marketing for You continues this week with guest Beth Jusino. Despite my 30 years in sales and marketing, or perhaps because of it, I turned to Ms. Jusino for help launching my debut novel, The Geneva Decision. Her background as a literary agent and editor gave her insights that eluded me. Today, she is the […]

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Sneak Peek at Blue Death!

Sneak Peek at Blue Death!

| May 13, 2014 | 27 Comments

When I titled a post “Do You Like Changes?”  I received emails, Facebook IMs, Google+ comments, and a comment on this site from readers concerned about Pia’s narrative. So, I’ve put together a sneak peek at my work in progress. This gives you a 3,000 word (10 minute) look at how Jacob Stearne will handle his responsibilities […]

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Marketing for You, the Indie Writer – Part 4

Marketing for You, the Indie Writer – Part 4

| May 5, 2014 | 11 Comments

About Getting Started. Due to many requests, I’m revisiting ‘getting started with marketing’. After the first three posts, several readers said: I don’t have any fans, I don’t have any followers, I’m not known in any reader-forums, how do I start? I breezed past some basics in the last post Part 3 by saying that your […]

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Do You Like Changes?

Do You Like Changes?

| April 28, 2014 | 17 Comments

Ever been through big changes at the wrong time but for the right reasons? Check my latest book. What changed? Oh, the title, the main character, the voice, a couple surnames, that kind of thing. I published Bring It, the compiled episodes of the serialized thriller formerly known as Trench Coats, with all those changes […]

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Marketing for You, the Indie Writer – Part 3

Marketing for You, the Indie Writer – Part 3

| April 8, 2014 | 6 Comments

What are fans and how do I reach them? Let’s define fans as coming in these three flavors: 1)      Rabid – Buys every book and begs for more; subscribes to your newsletter; shares all your Facebook posts; brags about your book in Goodreads forums 2)      Core – Bought your most recent, but not your first; […]

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Marketing for You, the Indie Writer – Part 2

Marketing for You, the Indie Writer – Part 2

| April 1, 2014 | 7 Comments

In Part 1, I made a lot of promises about marketing and heard from several people with specific questions. I will cover many of them in greater detail in the coming posts. If you have a question, put it in the comments and I will give you a short answer, then I will cover it […]

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