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PERSONAL by Lee Child — Reviews for Writers

PERSONAL by Lee Child — Reviews for Writers

| August 20, 2014 | 0 Comments

You don’t have to be a Lee Child fan to understand the dramatic effect his writing has had on the thriller genre. No one has successfully copied his terse, laconic style because his focused details are in a class of their own. Others, such as Roger Hobbs and Terry Hayes, have built on his methods, […]

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How Kelly Thompson Writes – Great Writers on Writing

How Kelly Thompson Writes – Great Writers on Writing

| August 11, 2014 | 3 Comments

When Kelly Thompson first published The Girl Who Would Be King, I was in awe as you can tell from my review. She won the 2012 Seeley James Award for Most Innovative and recently inked a movie deal. Fans of her book flocked to her second project, Storykiller.  She’s now working on her third project, […]

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Great Writers on Writing: Roger Hobbs

Great Writers on Writing: Roger Hobbs

| August 4, 2014 | 5 Comments

Roger Hobbs’ debut novel Ghostman has been nominated for every major award in the publishing business. I found it one of the best crime novels I’ve ever read, and The New York Times agreed. I hounded Mr. Hobbs for an interview because what amazed me most is: he’s young. Name a famous author and his/her […]

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Working Strategies for Display Ads – Marketing for You, the Indie Writer, Part 9

Working Strategies for Display Ads – Marketing for You, the Indie Writer, Part 9

| June 24, 2014 | 8 Comments

Today we look at specific display ad strategies that produced great results for two indie authors. Awareness or display ads are often misunderstood by indies because they aren’t aimed at selling directly and don’t have a great ROI. But they can be highly effective. Use display ads to build interest, anticipation, or awareness for your product […]

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Marketing for You, the Indie Writer – Part 8, Advertising

Marketing for You, the Indie Writer – Part 8, Advertising

| June 16, 2014 | 9 Comments

It’s time to discuss advertising as part of your marketing strategy. Traditionally, advertising came in three forms: direct response, awareness or saturation, and image ads. The rise of the Internet created new opportunities for marketing in conjunction with ads. Over the next three posts, I’ll look at these different advertising types, what to expect from […]

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5 Marketing Tips That Might Surprise (and Relieve) You

5 Marketing Tips That Might Surprise (and Relieve) You

| June 9, 2014 | 0 Comments

Marketing for You, the Indie Author welcomes back Beth Jusino, Director of Book Marketing for The Editorial Department, who is also an editor, teacher, and former literary agent. Enjoy! Once a week I have a conversation with an author who says, “I know I’m supposed to market. But I hate self-promotion! I don’t want to have to ask people […]

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Marketing for You, the Indie Author – Part 6 Guest Nick Stephenson

Marketing for You, the Indie Author – Part 6 Guest Nick Stephenson

| June 2, 2014 | 8 Comments

Almost all marketing plans mention building an email list. When I wanted to cover this all-important topic in detail, I turned to wildly popular indie-author Nick Stephenson, author of the bestselling Leopold Blake thrillers, for advice. His methods are highly effective and easy to do. Enjoy! Tell us about your books, sales, & email enrollment […]

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Marketing for You, the Indie Writer – Part 5: Guest Beth Jusino

Marketing for You, the Indie Writer – Part 5: Guest Beth Jusino

| May 19, 2014 | 1 Comment

Marketing for You continues this week with guest Beth Jusino. Despite my 30 years in sales and marketing, or perhaps because of it, I turned to Ms. Jusino for help launching my debut novel, The Geneva Decision. Her background as a literary agent and editor gave her insights that eluded me. Today, she is the […]

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Sneak Peek at Blue Death!

Sneak Peek at Blue Death!

| May 13, 2014 | 27 Comments

When I titled a post “Do You Like Changes?”  I received emails, Facebook IMs, Google+ comments, and a comment on this site from readers concerned about Pia’s narrative. So, I’ve put together a sneak peek at my work in progress. This gives you a 3,000 word (10 minute) look at how Jacob Stearne will handle his responsibilities […]

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Marketing for You, the Indie Writer – Part 4

Marketing for You, the Indie Writer – Part 4

| May 5, 2014 | 11 Comments

About Getting Started. Due to many requests, I’m revisiting ‘getting started with marketing’. After the first three posts, several readers said: I don’t have any fans, I don’t have any followers, I’m not known in any reader-forums, how do I start? I breezed past some basics in the last post Part 3 by saying that your […]

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